Source: comicsalliance.com
3. Myth: “Marvel OR DC, No Alternatives.”
The Truth:
Here's the thing, I love Marvel and I love DC but you know what? There are other options.
Seriously, if I had to pick one publisher whose output is the most consistently great right now, it'd actually be Image Comics. Like, if you've ever wanted to expand your horizons a bit, head to your comic shop or bookstore and seek out any Image Volume One that looks interesting. At only ten bucks a piece for the first volumes, you can't go wrong.
Also, there's IDW, whose licensed comics are wonderful. Ghostbusters, G.I.Joe, Judge Dredd, they're publishing it all. Also, if you are a Transformers fan (like myself) but aren't reading More Than Meets the Eye, I'd rectify that ASAP.
Oni Press and Top Shelf both put out wonderful comics too. And if you want superhero comics, Valiant is KILLING IT on their books, and are also pulling the "ten bucks for volume one" thing in some cases. There is a wide world of great comics out there.
