Batman V Superman Outperforms Civil War
The release date of Batman v Superman: Dawn of Justice was changed from May to March of 2016 – clearly because Warner Brothers don’t want to have the movie going head-to-head with a Marvel Cinematic Universe offering.
With that in mind, the pressure is now on Batman v Superman to perform well without any direct competition – and, with that in mind, it really needs to outperform (or at least perform as well) as the Marvel Studios movie.
It doesn’t even matter if the movie makes a profit. The fact is that, if a comic book movie that isn’t an MCU or Fox movie doesn’t perform extraordinarily, the franchise in question tends to get scrapped. Just look at the Amazing Spider-Man franchise. The Amazing Spider-Man 2 raked in $709 million. It made a profit of more than $450 million on its budget and was the ninth highest-grossing movie of 2014 – and yet it was still deemed a failure.
