They’re building female fans from a young age

This fall DC launched DC Super Hero Girls an entire universe created with young girls in mind, featuring 7 DC superheroes as younger versions of themselves. This is an obvious effort on DC’s part not just to recover from bad PR the past couple of years involving the lack of Black Widow merchandise, Wonder Woman’s removal from the Justice League merchandise and several other branding blunders, but also as a response to the female fan base they already have. Women are looking to share this world with their daughters and women have proven to be an important part of the comic book and comic book movie world. Giving them and and female characters the same kind of interest and screen time is good for business as is capturing fans at a young age. Which DC Super Hero Girls is setting out to do.