You’ve probably seen the red jumpsuits and heard the haunting theme everywhere. Netflix’s Korean survival thriller Squid Game became the platform’s biggest launch ever in 2021, reaching 111 million households in its first month. The show’s simple yet terrifying premise—desperate people competing in twisted childhood games for massive cash prizes—struck a global nerve. Within weeks, Halloween costumes, TikTok dances, and memes based on the show flooded the internet, making it impossible to ignore.