Furthermore"¦

Furthermore, we should take into account that the previous Hulk movies didn't even double their budget. So it can be said that the studios producing them lost money.

So why would Marvel push ahead with a solo Hulk movie? It isn't because they don't hold the distribution rights, but it is the huge risk. While the Green Goliath is a fan-favorite among the moviegoers, his success relies also on his relationships with the other characters.

So it just doesn't make sense making a Planet Hulk movie, for example.