While Marvel still slouches with its marketing campaign for Captain America: Civil War, DC and Warner Bros have come up with a new way of promoting Batman v Superman: Dawn of Justice "“ an article in Fortune Magazine dedicated entirely to Lex Luthor. Of course, we saw this type of marketing campaign for superhero flicks, most recently with the ill-received Amazing Spider-Man 2 "“ however, in that case, the articles written were published in the fictional Daily Bugle, and not in one of the most well-known business magazines in the world.

And this article dedicated to Lex Luthor certainly concerns Lex as the business man, the boy-wonder who took his father's enterprise to new heights. But this isn't all "“ the article tries, and actually succeeds, to make the one known as Superman's greatest foe as actually quite a likeable guy. So what does the article say more specifically?

Lex Luthor Jr. "“ Not His Father's LexCorp

First and foremost, the article reveals the age of Lex Luthor, who is 31 years old. His father was an East-German refugee who came to US without a penny and managed to build a petrochemical empire from nothing. According to Jr., this made his father a pretty good businessman.

However, if we are to read between the lines, we can understand that Lex Luthor Jr. has long surpassed even the wildest ambitions his father had. How did he do it?

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