At this year's San Diego Comic Con, Warner Bros. did its best to convince the fans that the age of divisive DC movies is over. The Wonder Woman trailer surprised everybody with its beautiful and not-at-all Zack Snyder-y tones, while the Justice League teaser revealed that characters can genuinely smile (even if some of the attempted jokes fell flat).
In this way, Warner Bros. succeeded in diminishing the fans’ worries.
With 2017 closing in, the studio is pushing forward with the marketing campaign for next year's DC flicks. A second Wonder Woman trailer was released, further teasing the superheroine's first solo outing in the DCEU. And then, more recently, word got out that the studio is preparing to release a first full trailer for Justice League.
As implied, this is just speculation at this moment. However, what can one believe when DC All Access tweets something like this:
This week on #DCAllAccess, @TiffanysTweets and @Jawiin talk Suicide Squad, Justice League Action, unsolved mysteries of the DCU & much more! pic.twitter.com/DpZcvGscJb
"” DC (@DCComics) November 14, 2016
So when will the trailer be released? The clip hasn't been classified as yet, as it usually happens with blockbuster trailers. So we can assume that it won't be featured ahead of Fantastic Beasts and Where to Find Them, which opens this week. It would be safer to say that it will happen sometime in December (for example, the trailer could be used to push Ben Affleck's Live by Night, which will be released in a couple of locations on the 25th).
This being said, some fans still wonder why the studio is so eager to release a new trailer, as if it’s in a hurry to prove once again that Justice League will be okay. Do these fans have any reasons at all? They may have, given the DCEU track. However, how could Justice League prove to be a box office hit if the buzz isn't built so early on?