Villain motivations

With Canptain America: Civil War, Marvel broke the mold. Zemo didn't want to see the world destroyed "“ he wanted to break the Avengers, and he succeeded. The same can be said about The Dark Knight's Joker, who did want to watch the world burn, but on a metaphysical level.
This cannot be said about other villains. Zod wanted to destroy the world, Malekith and Ronan wanted to rule/destroy the universe, HYDRA wanted to rule the world. There are variations, of course, but they all follow the same premise "“ bigger is better.
And this isn't the case "“ even the loop found by the Russos for The Winter Soldier is still a cliché (to change the world you need to destroy it), picked up by others (Kingpin, who might be the best villain of the MCU). And that is because it also talks about the same lame motive "“ establishing a new order.
This list could be all about the villains "“ but this is the most important and irritating cliché used in relation to them.
