Marketing campaign

There is another piece of information which could suggest that this theory is true – and this info comes via the viral marketing campaign. Fortune Magazine published an interview with Lex Luthor a couple of month ago, an interview in which basically praised the Jr. as being the man of tomorrow.
Looking back at that article, from the perspective of the Kryptonian descendant theory, it all makes sense – what seemed to be just an adulatory piece now resembles more and more as being hidden messages concerning the origins of the current Lex Luthor. When you have a superhuman feat and you are called both down to Earth and the prodigal son, it literally spells it out – Lex Luthor is a Kryptonian!
Furthermore, and as a possible nod to the revival of Zod as Doomsday, the marketing campaign for Batman v Superman also says that LexCorp will reveal technology that will change the world. Of course, this can also be a nod to some other kinds of inventions as well – and we wouldn’t count out just yet the appearance of Lex’s iconic Mech suit.
