So far, the marketing materials for Thor: Ragnarok have been quite unique compared to the materials released to promote other Marvel Cinematic Universe movies. Now, we’ve learned that Marvel is taking an unorthodox approach to the overall marketing strategy for the movie.
The studio recently announced a brand new promotional campaign titled 31 Days of HelaWeen for Ragnarok, which hits theaters on November 3. They plan to drop fresh content via their various social media accounts each day throughout October. Check out their tweet below!
31 Days of #HelaWeen starts"¦NOW! Follow along each day for a new piece of #ThorRagnarok content! Who's ready? ? pic.twitter.com/dmHoMvrskJ
"” Marvel Studios (@MarvelStudios) October 1, 2017
On October 1, Marvel tweeted several hashtag emojis for the Taika Waititi movie. In addition to the movie's title, the tweet included emojis for Chris Hemsworth's Norse God of Thunder, Tom Hiddleston's Loki, Mark Ruffalo's Hulk, Tessa Thompson's Valkyrie, and Cate Blanchett's Hela. Here's a screenshot:
Similar marketing strategies have been used in the past. For example, 20th Century Fox carried out a similar blitz for Deadpool, which was released in December 2015. That campaign was titled 12 Days of Deadpool. Of course, at 31 days, the Thor: Ragnarok campaign will last quite a bit longer!.
Thor is imprisoned on the other side of the universe without his mighty hammer, and finds himself in a race against time to get back to Asgard to stop Ragnarok – the destruction of his homeworld and the end of Asgardian civilization – at the hands of an all-powerful new threat, the ruthless Hela. But first, he must survive a deadly gladiatorial contest that pits him against his former ally and fellow Avenger: The Incredible Hulk!
